Mark Taxel is the founder and President of Hayrake Management. Inc., a strategic brand management consulting practice. He spent the majority of his career at The Seagram Company where he retired as Executive Vice President, Marketing. Over the course of 28 years at Seagram, Mark held successive senior positions overseeing hundreds of millions in annual revenue and marketing spend.
From 2002-2012, Mark served as Chief Operating Officer of Positive Promotions Inc., a privately held direct marketer and manufacturer of educational and promotional products. In that role he developed and managed operational strategies and integrated catalog, e-commerce, and direct sales force expansion across the range of Positive’s fifty-plus catalog brands.
Hayrake’s clients have included Maria Sharapova, Bev Equity Advisors, Traub Consumer, North Fork Bank, and Sydney Frank Inc., where Mark consulted on the development of Grey Goose Vodkas and Jaagermeister German Liqueur.